Rolls-Royce Cullinan

Throwback to The Final Challenege

After years of development, Rolls-Royce Cullinan is almost ready for launch. Only its final tests stand in its way. We have a history of carrying out trials in the open, such is our confidence in our vehicles – and we are proud to honour this tradition with our first-ever SUV.

Join us here in April and May as we bring you Cullinan’s Final Challenge, in partnership with National Geographic.


The Final Challenge concludes as Cullinan makes luxury travel effortless, everywhere. Having conquered extreme landscapes around the globe with self-assured elegance and formidable prowess, the first all-terrain SUV by Rolls-Royce is now ready for launch, and poised to make luxury off-road travel a reality for the first time.


Cullinan reaches into remote landscapes to prove itself effortless, everywhere. The unique Architecture of Luxury – Cullinan’s robust aluminium spaceframe and advanced chassis technology – handles severe weather and tough terrain with confidence and agility.


Powered by the king of engines, the first Rolls-Royce all-wheel drive moves with effortless poise. This film sees Cullinan confront the toughest gradients and conditions with refined power and ease. Watch as it conquers each obstacle with formidable force, taking pinnacle travel to new terrain.


The Final Challenge is an expedition to extremes – of terrain, of altitude and of weather. In this film, Cullinan masters every challenge effortlessly, its unique Rolls-Royce aluminium spaceframe, rear-axle steering and all-wheel drive capability making smooth work of the roughest conditions.


Liberty knows no boundaries. Cullinan, the first all-wheel drive motor car by Rolls-Royce, blends effortless mastery of new terrains with pinnacle luxury. In this film, we document how Cullinan dominates the most dramatic landscapes.


To pursue excellence, we must rise to every challenge. In partnership with Rolls-Royce Motor Cars, National Geographic pushes Cullinan to its limits in an expedition to capture iconic images of the world’s most extreme landscapes, led by award-winning photographer Cory Richards.

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