The Phantom is not only the ultimate status symbol, it’s the Holy Grail of handcrafted luxury automobiles. Its decadent design is derived from an aluminum structure that rides atop an air suspension for euphoric comfort. Prodigious power is provided by a 563-hp twin-turbo V-12 paired with an eight-speed automatic and rear-wheel drive. An interior tailored for kings can even be adorned with a custom-artwork dash. Its dizzying array of tech includes night vision and a distinct laser-light system.
The Phantom VIII is the first car to sit on Rolls-Royce’s new aluminum spaceframe platform, officially known as the Architecture of Luxury, which will underpin all future models including the upcoming Project Cullinan SUV. The exterior design has undergone a less revolutionary transformation when compared with the outgoing model, gaining more curves and a radiator grille that integrates into the front of the car better than the last Phantom’s freestanding chrome Parthenon. But despite some modest reduction in exterior dimensions, the Phantom VIII has lost none of the VII’s ability to shock and awe, especially in some of the snazzy two-tone paint finishes that Rolls-Royce chose for the cars used for the media launch in Switzerland.