The most eagerly anticipated motor car of 2018, Cullinan intends to prove itself Effortless, Everywhere by making luxury off-road travel a reality for the first time. The world’s first super-luxury SUV, Cullinan is also the first “three-box” SUV in the world whose contemporary and functional design will ensure its iconic status in the face of increasingly bland SUV designs.
The fleet of Cullinans will show a wider breadth of configurations to the world’s media for the first time. A palette of modern exterior paint colours, leather and wood combinations and of course the two “bookends” offered by Cullinan – the more functional rear lounge-seat configuration with folding seats and rising boot floor; or the most luxurious individual seat arrangement featuring the centre console with Champagne fridge and crystal flutes, whisky decanter and crystal tumblers, and a glass partition between the luggage and passenger compartments – will all be available to the attending guests.
Rolls-Royce chose Jackson Hole for the launch of Cullinan because it is one of America’s best-kept secrets offering a high-end outdoor lifestyle to its wealthy residents and visitors alike. Located in Teton County – the wealthiest corner of the United States of America per capita of population – Jackson Hole is home to some of the world’s most affluent people and well-known celebrities, as well as the destination for the annual gathering of Central Bankers at the Economic Policy Symposium.